Daily Archives: December 6, 2006

The Bayer Young Environmental Envoy Program

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Contributor: CDC (04.05.2004 00:00)

The Bayer Young Environmental Envoy Program was launched in Indonesia on April 2004, following the success of the program in the region. It is organized in association with the Institute of Technology Bandung (a prestigious Indonesia university) and KEHATI (a leading not-for-profit organization that focuses on bio-diversity in Indonesia).

Program Objectives:
To train youth leaders in exploring solutions to environmental problems
To facilitate networking and the exchange of environmental views among the youth in both host and participating countries
To provide an opportunity for the observation of environmentally sound technologies, practices and ways of life

Bayer has a well-established tradition of environmental protection, which began more than 100 years ago when it set up its Wastewater Commission at its production plants at Leverkusen, Germany. As a leader in the life science and chemical industries today, Bayer has designed an exciting program for students to help them understand the role that industry plays in environmental protection.

About the partners:

The Institute of Technology Bandung
The Institute of Technology Bandung (ITB) is one of the most prestigious and oldest universities in Indonesia. It is a centre of development for science, technology and art, and provides innovative and quality education, research and community services, that are responsive to global development and local challenges.

KEHATI KEHATI is an independent, not-for-profit and self-sustaining national organization that focuses on promoting bio-diversity in Indonesia. The organization plays a key role in mobilizing resources to provide financial assistance, expertise, facilities and services to support programs and activities related to the conservation and sustainable use of Indonesia’s diverse resources.

Eligibility Details
The competition in 2004 for Indonesia will be open to university students aged 18-24 enrolled in recognized local universities.
Interested applicants must display leadership qualities through involvement in extra curricular activities, particularly but not limited to environmental activities, in school or in their communities.
They must be in good health and available to travel to Germany on November 2004.

Selection Process
The envoys will be selected in three stages. In the first stage, each participant is required to fill an entry form and submit all the necessary documents along with a written report that outlines their contributions and activities for the environment.
In the second stage, 15 of the participants with the best report will be selected as finalists to take part in the four-day Bayer Eco-Camp in July 2004. During the Bayer Eco-Camp, participants will meet and discuss with environment experts about sustainable development in Indonesia from various perspectives.
At the final stage, each finalist will present their ideas before a panel of judges. Four participants will then be selected to represent Indonesia as Bayer Young Environmental Envoys, and travel to Germany in November 2004 on a visit program.

Restrictions
Children and relatives up to second degree of consanguinity or persons, whether they are related to or not, living with any of the following are not eligible to join the contest: persons who are employees of Bayer Indonesia, their agents, subsidiaries and agencies, or independent contractors engaged with the project; and individuals or companies engaged in development, production or distribution of materials for the project.
Applications with incomplete documentation will not be processed
Absolutely no applications by e-mail will be entertained.

Deadline for Submission of Application
Essay entries and completed application forms, together with the required documentation must be received not later than May 14, 2004 by the Bayer Young Environmental Envoys Secretariat.

Applicants may send their entries to the following address:

Corporate CommunicationsPT Bayer Indonesia
MidPlaza I, 14th floor
Jl. Jend Sudirman kav 10-11,
Jakarta 10220

For more information, you can also send e-mail to uscorporate.communications.cm@bayer-ag.de
or call (21) 570-3661.

Download the application form now:
http://www.indonesia.bayeryoungenvoy.com/download/Indonesia_E_applicationformm.zip

source: http://www.indonesia.bayeryoungenvoy.com/main.php

About the Program

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At a glance: In Partnership with the United Nations Environment Programme

Bayer has a well-established tradition of environmental protection, which began more than 100 years ago when it set up its Wastewater Commission at its production plants at Leverkusen, Germany, in 1901. Since then Bayer has consistently stuck to the principle of more environmental protection, health protection, safety and Sustainable Development.

As a research-based enterprise, Bayer also places great emphasis on promoting science education for young people and has therefore been committed to promoting youth environmental programs for many years. In cooperation with the United Nations Environment Programme (UNEP) Bayer organizes and promotes a number of specific projects which aim to improve knowledge about the environment among young people and support them in their environmental commitment. One of these projects is the “Bayer Young Environmental Envoy Program”.

Under this program, selected students go to Germany on a weeklong study tour to experience how environmental protection is practiced by people, government and industry in one of the leading countries with regards to technology and environmental awareness.

The visit to the global headquarters of the Bayer Group in Germany demonstrates how companies – through product development and responsible manufacturing processes – contribute to sustainable development.

Initiated in 1998 as a local project in Thailand, the program included participants from the Philippines and Singapore from 2001 on. The program was further extended to India in 2002, China in 2003, and Poland, Indonesia, Brazil, Colombia, Venezuela and Ecuador in 2004, and Peru as well as Kenya in 2005. In 2006, Vietnam and Malaysia join the program for the first time.

The program has received widespread praise. Philippine’s President Gloria Macapagal Arroyo describes the initiative as ‘a meritorious project, particularly in the wake of pressing environmental problems in the country’. Associate Professor Ho Peng Kee, Singapore’s Senior Minister of State for Law and Home Affairs said that Bayer has put together a program that deserves praise, and will stand to go a long way in promoting sustainable development among youth in Asia. Mr Carmén Arevalo, Colombian Vice-Minister of the Environment said that “Corporate projects that give young people the opportunity to actively participate and discuss such an important issue are highly valuable, and the Ministry of Environment and Territorial Development endorses this initiative of Bayer launched in the context of corporate social responsibility.”

Teenage Ambassador Exchanges

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The Teenage Ambassador program has the goal of enhancing international friendship and mutual understanding of the youth who will bear the responsibility for the future generation as a part of international human resources and cultural exchanges.

Twenty-four high school students from Cambodia were invited to come to Japan in FY 2000. The members of the group obtained a deeper understanding and perceptions of Japan through personal experiences as students temporarily enrolled in Japanese high schools and homestays with the other students.

Cardig Chapter 5: Conclusion, Recommendations and Suggestions

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The worth of the internship program

Four-month internship program in companies is definitely valuable for all students of President University. I personally gained a lot of new knowledge and experiences regarding Public Relations in aviations and logistics industries. In the company where I did the internship program in, PT Cardig International, I was placed in Corporate Secretary specifically in Corporate Communication Department which obviously suits my major Public Relations.
Through the internship program in the company, I learned so many things to improve personal skills as most of the things I did are related to Public Relations such as media relations, employee relations, pres relations, subsidiaries relations as well as interpersonal relations. I also got opportunities to maintain professional development.
Internship program for students is more likely to be a preparation program before we eventually enter the real working environment in the future. During the time being students can learn and experience a lot of things which are necessary for the personal improvement and professional development and are worthwhile to prepare ourselves to enter the working life after graduation.

The impact on study and career plans

Truly, the internship program gives impacts on my study and my career plans. When I was doing the internship in the company, I found that the company set a high standard on its employee recruitment. The higher the education of the applicants hold the higher the position the applicant can get. That is the reality I captured in the company even though it is not applied in every circumstance.
Furthermore, to get promoted, the employee should be able to finish some particular jobs assigned by the supervisor or manager with certain difficulty levels. The employee can be constantly promoted in condition they can maintain their day-to-day performance at a particular period of time.
That is why, therefore, I plan to get higher education. Not only holding a Bachelor degree but also a Master degree and even a PhD degree because somehow the degree we are holding decides where we are in the company later on in the future. Since some multinational companies look for people with higher education level to be placed in the companies’ top positions like Chief Executive Officer (CEO).

Personal growth

Before, during and after the internship program, I noticed some changes on my personal growth. My on-site supervisor, Ms Trisia said, “the first time you came here, you looked like a student but after a while you could adjust accordingly. Now, you really look like a real employee.” Her statement indicates there are changes on myself.
Maturity might be the most suitable word to describe the personal growth. After getting interacted with the employees in the company during the internship, students would adjust themselves to the working environment in the company. How to properly behave would be a consideration to get involved with the colleagues. As during the internship, we might position ourselves not as students but same as other employees in the company but surely with different authorities and responsibilities.
Attitude of the interns will decide the success of the internship program itself. The employees in the company will judge how good and eligible we are from our attitude. If we can perform a good attitude in the company people will positively judge us and it will surely affect us in giving the best performance during the internship.

A recommendable internship for other students to take

After doing four-month internship in PT Cardig International Group, I would kindly recommend the university to send some other students to do the internship program in the company and its eight subsidiaries. As I got a satisfying result during the time being, another internship program done in here is definitely recommendable because most of the objectives of the internship program are completely reached.
During the internship program, I even referred a student to do his last two-month internship in PT. JAS (one subsidiary of PT. Cardig International). I even got the opportunity to speak with the Senior Vice President (SVP) General Affairs, Mr. Amirullah about his future plan to build a better relationship between President University and PT. Cardig International in developing internship program for the students of President University in Cardig International Group.

Cardig Chapter 4: Personal Result, Evaluation and Points Learned

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Personal Result


Through the internship program in PT. Cardig International, the intern got the opportunity to be a new member of the publication team of Group Newsletter, Cardig News. As Group Newsletter is used to communicate important ideas to employees to make them feel that they are insiders under Cardig International Group, part of the team, and on the progress of what is happening within the group and its industry; some subjects learned in classes in the previous semesters could be well applied such as Mass Media, News Reporting and Report Writing, Business English and Photography which will be learned further still in the next coming semester.
Internship is also as a bridge between education and business and surely the theory got in classes is absolutely different from what is practiced on the field. Through working on Cardig News, the intern could use some of the theories as applied science since the theoretical matters are closely necessary for every single thing required. The intern could get new knowledge about writing in a corporate printed media of a company.
Working with the publication team of Cardig News gave the intern opportunity to improve and develop both personal and professional capabilities as Cardig News also required a good sense of writing and delivering messages through pictures and articles. That is what is called knowledge transfer and from Cardig News, the intern learned deeper how to solve certain problems, to critically think of some analytical problems as well as how to work in a team when working on the company’s internal printed media.
In the first publication the intern was involved in, Cardig News 2, the Chief of Publication took an opportunity to thank the intern through an article for the dedication, commitment and integrity for the appearance improvement and the page increase.
While, in the second publication the intern was involved in, Cardig News 3, the intern was given responsibility to handle Cardig News himself due to corporate action; from the final correction of every single page to the approval of the final draft to go to the printing but the intern was able to pass it through.

Evaluation


Working on Cardig News for two editions offered opportunities to the intern to achieve the learning objectives and the scopes of work. As some subjects learned in classes are applicable for a project like Cardig News, certainly, the intern could identify which part of the knowledge could be directly used and the constraints the intern should be aware of. With intensive assistance from the on-site supervisor, the intern then could successfully achieve the objectives of publishing Group Newsletter, Cardig News.
The intern also had opportunities to develop his key competent and skills by working with the publication team of Cardig News. From the interviews conducted, the intern could simply apply the basic knowledge of Public Relations of how to interview people to get information in proper manners. Not only that, from the experiences gained of making internal magazines in Mass Media and News Reporting and Report Writing classes, the intern could make suitable compositions of article written in Cardig News and how to select good pictures for some particular articles so the articles would look proportional with the lay out designs.
Through Cardig News also, the intern accomplished many things unexpectedly such as the increase of the pages. Originally, Cardig News consisted of only five pages later the intern helped the publication team to add three more pages to give space to other topics that might be necessary for the readers to know such as Subsidiaries Profile, Knowledge Sharing and Business Partner Profile.
Furthermore, working with the publication team of Cardig News, the intern had opportunities to maintain personal and professional developments. Personal development such as how the intern looks at particular problems from personal point of views and later is written for articles in Cardig News. Professional development such as how the intern could professionally work with an outsourcing design agency in creating the setting and the layout of Cardig News in the making process.
Cardig News certainly gives experiences and advantages to the intern for the future use on how to make a good corporate newsletter of a company and knowledge of whom to approach to get the sources of the news or at least the right person to interview to find the right information for the newsletter as well as how to take pictures for certain articles, besides learning how to design the layout of the newsletter with right composition of articles and pictures.

Points Learned
From the internship program in PT Cardig International especially when working with the publication team of Cardig News, the intern learned many things such as the quality of work performance, working relationship with others, oral and written communication skills, maturity, leadership characteristics, initiative, motivation, willingness to accept responsibilities and maintaining overall performance.
First point is the quality of work performance. Getting involved in two editions of Cardig News, the intern has shown a consistent improving work performance in composing the articles, selecting the pictures and setting the designs and layouts as the intern contributed more than 65 percent of his efforts for Cardig News.
Working relationship with others is second point to ponder as the intern should work well with the publication team in composing the articles, taking the pictures on place and sometimes in Soekarno-Hatta international airport, getting involved in reportage with other members of the team as well as working with the people of the outsourcing design agency when working on the drafts of Cardig News.
Another point learned is oral and written communication skills. Being a new member of Cardig News publication team requires good oral communication skills when interviewing the sources to collect the information and written communication skills are required to put the interview results into articles writing.
Other important points to learn are maturity and leadership characteristics. During the involvement in Cardig News, the intern learned a lot about maturity which is required to work professionally with the team and communicate with the information sources. While leadership was needed when personally working with the people from the outsourcing design agency; how to direct them to create certain layout design appearance based on corporate taste and need.
Initiative and motivation are other points to learn when making Cardig News. The intern initiated to write more articles to reserve for the next edition and to find out which news are good to written for the articles. Beside that, the intern motivated himself to finish the articles correction from the advisory team of Cardig News.
When the on-site supervisor was on leave, the intern was given responsibilities to finalize and check the Cardig News 3rd edition correction as well as to approve it to go to the printing and also how to maintain better appearance of Cardig News from edition to edition.

Cardig Chapter 3: Activities, Project Involved and Experiences

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A. Organization Structure of Corporate Secretary

B. Brief outline of Corporate Communication


Corporate Secretary in PT. Cardig International is supported by three divisions which are Corporate Legal, Corporate Communication and Corporate Administration. While, Corporate Secretary person is a senior corporate officer with wide-ranging responsibilities, who serves as a focal point for communication with the board of directors, senior management and the company’s shareholders, and who occupies a key role in the administration of critical corporate matters. The Corporate Secretary is often confidant and counsellor to the Chief Executive Officer and other members of senior management, especially on corporate governance affairs.
In Corporate Secretary especially in Corporate Communication division we could further learn about understanding the company’s business thoroughly; having a basic knowledge of corporate and securities law; demonstrating a presence and being able to back it up with solid communication skills; being sensitive and intuitive to what the CEO and directors are thinking and feeling; being able to read signals on the scope and provide early warning to management; being able to mediate and achieve consensus; knowing how to overcome bureaucratic thinking in the company; being detail-oriented; being flexible and creative; and, finally, maintaining a sense of humour and balance no matter how pressured a situation.
Corporate Communication in PT Cardig International is supported by two sub-divisions that are (1) Media Relations & Public Affair and (2) PR & Marketing Communication and is the division where the intern got involved in the communication within the company and its subsidiaries deeper since it is most visible function that may be centralized or distributed across a company’s unit. Additionally, corporate communication is also the processes a company uses to communicate all its messages to key areas – a combination of meetings, interviews, speeches, reports, image advertising and online communication.
Corporate Communication supremely is an attitude toward communication or a set of mental habits that employees internalize. The result is good communication practice that fills an organization and is present in all its communication with electorates. Corporate Communication is clearly described as the product of communication, be the memos, letters, reports, web sites, email, speeches or news releases. The comprehension of these messages is what a company sends to its internal and external electorates.
Media Relations services are offered by Corporate Communications to both holding company and eight subsidiary companies of PT Cardig International. The services cover Group Media Handling, Group Newsletter, Media Monitoring & Subsidiaries News analysis, Media Exposure (press conference, interview and advertorial), Press Kits (Press release, Q&A and corporate fact sheet) and also Corporate News Portal (Intranet).
Corporate Communiaction 2005 Manual – attached – gives clear illustration of what the intern had done in the company during four-month internship program. Even though the intern did not involve in every single point of activites, the intern had done and contibute a lot in the development of Cardig News, especially. Furthermore, what the intern did in the intrernship in PT Cardig International will be briefly explained below as well as the barriers encountered.
1. Media Monitoring is a corporate action that monitors the latest development of aviations and logistics industries which are the core business of PT. Cardig International and its eight subsidiaries. In order to get all people within the company informed, Corporate Communication division provides the services by monitoring all news related in both printed and electronic media. Media Monitoring includes Daily News, urgent and important news and also case analysis – upon request.
a. Daily News is a newspapers-and-magazines monitoring which is presented daily basis to all subsidiaries. The issues rise up in terms of the related business in aviations and logistics industries. To make the report easier to access (as archives), the daily news will be included in the Corporate News Portal. So, all subsidiaries can search any related information that they need through this corporate portal.
The objectives of Daily News are to keep some people in the particular managerial levels well informed of the recent issues regarding the development of Cardig International Group core business by sending them the English digest of Daily News every morning before 11:00 a.m. through the Internet as well as to make information database regarding the development of aviations and logistics industries in Indonesia and overseas.
The target audience of Daily News are employees of particular managerial levels in Cardig International Group and the language policy used is English.
There are barriers in the making of Daily News during the intern’s four-month internship program. Once, the intern should take care of Daily News himself as the person in charge of Daily News was on two-day leave for a seminar. The time was really enriching since it was the intern’s first time to digest and to launch Daily News himself without concrete guidance.
b. Urgent and important news monitoring which is related to the company’s businesses; both direct (exposures of CI Group) or indirect (aviations and logistics news) issues. Sometimes there is news that stimulates the industries of aviations and logistics and it means that it will also affect the company’s businesses. Furthermore, the service also takes care of the news that exposes Cardig International Group so that the company can keep aware of what outsiders think and know about Cardig International and its subsidiaries.
The objectives of urgent and important news monitoring is to create also a data bank of Cardig International Group Media Exposure to make the company updated of what the company and its subsidiaries are being exposed to public.
The target audience of the program is internal users of the data both the holding company PT. Cardig International and its eight subsidiaries.
The barrier of the job is that Cardig International is a low-profile company so the media exposure collected from the media is not many and as a result, it affects the quantity of the databank of the information required.
c. Case analysis is another service provided by Corporate Communication to be distributed to the end user or another department and usually it is requested by the Board of Director (BOD). The cases are mostly related to the company’s core business – aviations and logistics – scopes.
The objective is to advise to the BOD about the sensitive issue could be covered up on the media as an early warning system or of upon-request case analysis is to provide information to the end users as it is upon request works for particular uses and purposes. Usually, it is done for the BOD and Business Development division.
The target audiences of case analysis are BOD and other departments especially Business Development division.
The barrier is that sometimes the user requested to collect materials from the last particular times to be analysed and it exactly took a little while to gather all requested materials and to get the analysis done.
2. Media Clipping is one service for the holding and the subsidiary companies of Cardig International Group provided by Corporate Communication division. The officer of Media Relations daily collect the articles related to aviations and logistics news found from daily newspapers, magazines and also tabloids. Later, the articles clipping will be collected in ‘Aviations and Logistics News’ binders and will be kept in the data room.
The objective of Media Clipping is to provide data and information related to aviations and logistics industries which are the core businesses of Cardig International Group in case the company needs the information for future uses.
The target audience of the clipping is Cardig International and its subsidiaries especially the Corporate Communications and Business Development divisions.
The barrier task is that the first time the intern came to the company and worked on the clipping, it did not have a certain format for the forms. During the time being, the intern created appropriate forms for which media the articles are from and when the media was published. So, now the media clipping has its proper forms for each media the articles found as the Media Relations officer has to daily read at least seven printed media like Media Indonesia, Kompas etc. Until now, the forms of Media clipping created by the intern during his internship program are still properly used by the Media Relations officer as it eases the way when in case somebody needs some articles from particular media on specific dates.
3. Media Conference is also another service provided by Corporate Communication of PT. Cardig International related to Media Relations.
a. Press conference is an event organized by Corporate Communication for some special occasions like General Meeting of Shareholders and the Anniversary celebration inviting both printed and electronic media journalists.
The objective of press conference was to maintain good relationship with media as there will be mutual benefit if the relation is well maintained.
The target audience is media journalists both printed and electronics.
The barrier was when the invited journalists are not all coming so the expectation of media exposure is not fully accomplished.
b. Press corner is more likely to be another form of press conference but in press corner journalists are not directly invited but if they come to cover the events they are welcome to do the exposures.
The objective was to identify how far the events organized are widely heard by journalists even the company does not invite them and their coming indicates that the events and the company are well known by media.
The target audience was both printed and electronics journalists.
The barrier is that when there was ‘unknown journalist’ from ‘unknown media’ came to the event, we still had to treat them well and sometimes also the journalists came only for ‘tips’.
4. Media Analysis is also another form of corporate services provided by Corporate Communication of PT. Cardig International to its subsidiaries. In order to improve and to develop the business of the company, the topics of Media Analysis are related to the company’s core businesses which are aviations and logistics.
a. Lion Air Media handling was the first assignment given by the intern’s on-site supervisor on Media Analysis. The analysis covered the cases of Lion Air’s chain of accident in some airports in Indonesia and how the Public Relations Manager of the company explained to the media and to public about the accidents and how the company gave the insurance to the victims.
The objectives of the case analysis were to observe the causes and the consequences of the accidents of Lion Air’s aircrafts and also to study further how the Public Relations Manager of Lion Air did the communication matters to neutralize the situations after the accidents happened.
The target audiences of the analysis were the BOD, the Corporate Secretary and the Corporate Communication of Cardig International.
The barriers was that the assignment was quiet premature to be given to the intern as aviations and logistics are new things for the intern so the intern should adjust accordingly and fast to follow the process of the analysis.
b. Airport management was one topic requested to be analysed as the company also plans the business development that is related to airport management in order to support one of its subsidiary that is JAS which provides airport services to its customers.
The objective of the analysis of Airport Management was to provide information and accurate data specifically regarding airport services in some other airport in the world as a comparison study for developing business.
The target audiences of the analysis were the BOD of Cardig International, Business Development officers and also PT. JAS as a direct user.
The barriers were the first time the intern’s on-site supervisor assigned the intern to look for all related and supporting information in the Internet, the intern did not have the Internet connection in the laptop, so the intern should use a colleague’s computer to connect to the internet.
c. Low Cost Carrier was the third assignment given by the intern’s on-site supervisor regarding Media Analysis services by summarizing a book given by one director of Cardig International to the Corporate Communication Manager. The book is about the business of Low Cost Carrier in the world and it is related to the business development of the company.
The objective of the analysis was to summarize each chapter of the book and then to discuss further about the concept of the Low Cost Carrier business.
The target audiences are the intern’s on site supervisor who is the manager of Corporate Communication and also the direct user of the analysis who is the Chief Operating Officer of PT. Cardig International.
The barrier was the time constrain because at the same time the intern’s should work on article composition for Cardig News 3rd edition, so the assignment was eventually asked to finish only some parts of all.
d. Lion Air Media Monitoring was the last assignment regarding Media Analysis services. Lion Air Media Monitoring was to monitor the actions of Lion Air in buying 60 Boeing and the MOU was ceremonially signed by the President of Indonesia in the United States during his official visit and the moment was covered in more than 480 articles in the world.
The objectives of the analysis were to observe the corporate action of Lion Air in buying 60 aircrafts from Boeing for the business development of PT. Cardig International and how Lion Air got world-wide media coverage.
The target audience were the BOD, the Corporate Secretary and the Corporate Communication Manager of PT Cardig International.
The barriers were at that time the intern should borrow the materials from Assistant Vice President Procurement & General Affairs of PT. JAS and it took sometimes as it involved also subsidiaries relations and the assignment was asked to be done by the intern’s on-site supervisor as she was on leaves so the intern should everything alone without subsequent supervision.
5. Media Courtesy Visit is one of Corporate Communication plans to maintain better relationship with media both printed and electronic. Well maintained relationship between Cardig International and media industry is very crucial as it will benefit both parties in terms of news exposure. From the mutual-benefit relationship it is realized how important the relationship building with media is.
a. Tempo magazine visit was done in the intern’s first month in order to practice also how to communicate with media people in their office as well as how good relationship with media will benefit a company in terms information exchange and media exposures.
The objective of the visit is not only to maintain good relationship with the journalists of Tempo magazine but also to exchange some information related to military business which also affects the business of Cardig International
The target people of visiting Tempo magazine office is Corporate Communication officer especially the one who handles Media Relations.
The barrier of the visit was not really significant as the journalist is a friend of the Corporate Communication officer. So, to get the information required was not as difficult as the intern might have thought.
b. Republika newspaper visit was also done in the intern’s first month and was also a part of Media Relations practice. The visit was also purposed to apply further the concept of CSR (Corporate Social Responsibility) because through visit the company donated money for the Tsunami victims in Aceh.
The objective to visit Republika newspaper is also to maintain good relationship between Cardig International Group and Republika itself. Besides that, the company also expressed its Corporate Social Responsibilities for the victims of Tsunami in Aceh by giving the donation through Republika.
The target audiences are the employees in Cardig International Group as well as the readers of Republika as the donation also published in the newspapers and it was one way to inform people that Cardig International also cares of the Tsunami victims in Aceh.
The barrier of the visit was that the Media Relations officer knew nobody in Republika newspaper, so the process of the donation giving took quiet long.
6. Group Newsletter is another way while meetings are an important way to communicate with employees, the most common form of interaction on a regular basis is bound to be through the printed media. Cardig International Group publishes bimonthly Group Newsletter called “CARDIG NEWS“. Group Newsletter should be used to communicate important ideas to employees in order to make employees feel that they are insiders under Cardig International Group, a part of the team, and on the cutting edge of what is happening within the Group and its industry.
a. Cardig News 2nd edition: April – May was the first Group Newsletter the intern got involved in. In the making process, the intern did a lot of things from gathering the articles, interviewing the sources, translating the articles into English, taking pictures to the distribution. The intern had to go to airport in Cengkareng to take some pictures and go to design agency in Sunter to work on the layout settings, pictures placement and the printing.
The objectives of Cardig News 2nd edition were to increase the number of the pages from five into eight pages. Besides the pages addition, the publication team of Cardig News also expected to improve the quality of the lay out, pictures, articles as well as the rubrication coverage.
The target audiences are internal stakeholders including the employees of Cardig International and the employees of all subsidiaries.
The are barriers in the making of Cardig News 2 such as the intern had to work overtime in the design agency for the layout draft finalization and the intern also had to study aviations and logistics terms for the articles translation.
b. Cardig News 3rd edition: June – July was the second and the last time the intern got involved in the Group Newsletter of PT. Cardig International. The intern had to think about the development of the contents and some articles addition such as Business Partner page and to maintain Subsidiaries Profile pages which is actually the main strength of Cardig News.
The objectives of Cardig News 3rd edition were to maintain the quality of the layout settings, to improve the articles quality in precise and accurate matters ass well as to give a space for Business Partner rubrication.
Target audiences are internal stakeholders including the employees of Cardig International and the employees of all subsidiaries.
There were more barriers faced by the intern during the making process such as to improve the quality and the quantity of the articles. The intern also still worked overtime in the design agency for the layout setting and in the office for articles correction and approval for the printing. As the draft got a lot of corrections from the Corporate Secretary, the team had to fix up a lot of things like the spelling errors, the contents and the pictures selection. But then, through so many comments and corrections, Cardig News 3 eventually got better and improved in terms of the physical appearance compared to the two previous editions had been published.
7. Communication Workshop 2 is a workshop regularly organized by PR & Marketing Communication of Cardig International. The workshop is aimed to transfer knowledge from the guest speakers invited to the audiences. Surely, the topics of the workshop are mostly related to communication which is also applied science of Public Relations.
The objectives of the workshop are to give new knowledge and science to the employees of Cardig International Group regarding the applied science of communication in corporation and also to improve the employees’ abilities in terms of corporate communication.
The target audiences are employees of PT Cardig International as holding company as well as its eight subsidiary companies.
The barriers as the workshop are organized regularly every three months, PR & Marketing Communication should find another good topic for every workshop held as well as by inviting the right speakers from various sources – could be media people or Public Relations practitioners.
8. Group Communication Crisis Manual which presented by the intern, directed to act in any situation that threatens the integrity or reputation of the company, usually brought on by difficult or negative media attention. These situations can be any kind of legal disagreement, theft, accident, fire, flood or manmade disaster that could be attributed to Cardig International Group. It can also be a situation where in the eyes of the media or general public the company did not react to one of the above situations in the appropriate manner. This definition is not all encompassing but rather is designed to give you an idea for the types of situations where to follow the manual is necessary.
The objective the presentation was to give the opportunity to the intern to present the concept and the idea of what Group Communication Crisis was in front of Corporate Secretary team besides to briefly inform the team and discus with them how to handle Communication Crisis in the company when it occurred.
The target audience of the Group Communication Crisis Manual presentation was the team of Corporate Secretary which consists of eleven people.
The barriers were occurred before the presentation as the concept should be developed and analysed while the time available was quiet short. Not only that, during the presentation the intern should use both English and Indonesian as the concept of Group Communication Crisis was complicated and one Corporate Communication officer worried if the message could not be correctly delivered if presented in English.

Those are some activities the intern got involved in during the four-month internship program in PT. Cardig International in Corporate Communication division – Corporate Secretary. In the making process of each activity the intern could learn deeper through problem solving process, analytical assignments, communicational tasks, etc.
All activities mentioned above are parts of Corporate Communication in PT. Cardig International responsibilities and through the activities and projects involved and the experiences gained, the intern had the opportunities to apply the knowledge science of Public Relations in specific scope that have been taught in the classroom.

Cardig Chapter 2: Company Profile

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PT. Cardig International is an investment holding company with 8 subsidiaries whose mission is to empower its customer’s core business by providing innovative solutions. While, Cardig International vision is to be a world-class and trusted business group serving the company’s customers with the power of synergy.

A. About Us


The origins of Cardig International date back three decades ago to provide better cargo handling services to international airlines serving the international airport at Halim Perdanakusuma. Following the opening of Jakarta’s new Soekarno-Hatta International Airport, Cardig International established its ground handling arm, JAS Airport Services, to provide world class services to international airlines. JAS’s first customers included Singapore Airlines, Cathay Pacific Airways, Lufthansa and Malaysian Airlines.
The quality of JAS’s service soon attracted domestic customers as well, and took responsibility for handling Sempati Air, Airfast and Merpati, extending its service to include Denpasar.
Cardig International’s aviation services, delivered through the JAS brand by three business entities, now include ground handling, aero-engineering, catering and cargo handling, and embrace the entire archipelago, serving the needs of airlines from around the globe.
In recent years, logistics has become an important part of Cardig International’s operation, providing transport and distribution solutions for multinational companies operating in Indonesia through its logistics group comprising UPS Indonesia, Go-Trans, Cardig Express and Cardig Air.
As globalisation continues, cost concerns increase, and local customers become ever more demanding, more and more customers will choose Cardig International as their partner in ensuring that products, and people, get to the right place, at the right time, at the right price.
Cardig International is empowering the customers’ core business through innovative solutions.
Mission: to empower our customers’ core business by providing innovative solutions.
Vision: to be a world class and trusted business group serving our customers with the power of synergy.

B. Aviation Services
JAS Airport Services

Ground partner to many of the world’s leading airlines, JAS offers one stop service and meets the aviation needs of its client airlines across the Archipelago. JAS is the leading ground handling company in Indonesia. JAS’ success in delivering a high quality service to its customers has been recognised over the year with numerous industry awards.
JAS Airport Services provides complete ground handling and cargo handling. In ground handling, JAS provides passenger and ramp services tailored to the exact requirements of its customers.
JAS also provides a high quality integrated cargo handling and warehousing service to its clients. Based at Soekarno-Hatta Airport at Jakarta, JAS cargo has branches at all the key Indonesian gateways and continues to expand its network.

JAS Aero-engineering


JAS Aero-engineering is a joint venture with SIA Engineering Company, offering line maintenance services.
Customers include several International airlines, including of SIA, SIA Cargo, Silk Air, Lufthansa, Emirates, Eva Air, Qatar, Australian Airways, Gulf Air, Qantas, Federal Express and Asiana from a present customer base of 28Airlines.

Catering Services


Through its catering operations, Cardig International also provides a one stop quality catering service for airlines flying out of Jakarta (Purantara Mitra Angkasa Dua) and Denpasar (Jasapura Angkasa Boga).
Security Services
Security has always been a top priority for JAS in its handling of aircraft, passengers, baggage and air cargo.
Since the attack on the World Trade Center in New York in 2001, the focus on security has intensified and JAS work with leading international security advisers to identify every area of potential risk and to ensure that every area is addressed, and that no details is overlooked. The safety of passengers, staffs, aircrafts and cargo is paramount.

C. Logistic Services
In the face of increasing globalisation, and ever more demanding customers, there is an imperative for companies to take cost out of the supply chain while providing ever higher levels of service.
Cardig International, a totally independent third party logistics specialist, provides a comprehensive one-stop service to companies who want to make sure that their products get to the right place, at the right time, at the right price.

UPS Cardig International
Operated in partnership with UPS International, UPS Cardig International provides time definite delivery of urgent documents and small parcels to more than 200 countries and territories worldwide, with full electronic tracking and tracing of consignments.
UPS Cardig International synchronizing the world of commerce.

Go-Trans
Go-Trans is an independent provider of integrated logistics solution distributing goods throughout Indonesia.
Go-Trans specialises in integrated logistics solutions. Through its expertise as a third party logistics specialist and its focus on utilizing advanced information technology, Go-Trans helps it clients to use outsourcing to increase service while reducing costs.
Go-Trans tailors solutions to specific client needs, involving clients’ staff in the development of effective alternatives as well as the formulation of recommendations.

Cardig Express

Acting primarily as a domestic courier and freight forwarder, Cardig Express is one of the 10 biggest transportation companies in Indonesia.
Operating in 36 major cities across Indonesia, Cardig Express provides total transport solutions for its customers, and was the first company in Indonesia to offer Domestic Time Definite Service.

Cardig Air
The newest member of the Cardig International Group, Cardig Air serves the needs of producers in the east of the Archipelago by providing scheduled connections between the western and eastern part of the archipelago as well as by providing scheduled services to international export destinations.
Cardig Air is the first and only scheduled international freighter operating out of and into the eastern part of Indonesia.

D. Business Partners
As a multinational company, Cardig International has four worldwide business partners.
First, United Parcel Services (UPS) is Joint Venture Company and a business partner in international courier.
Second, Gobel International is Joint Venture Company as well as a business partner in trucking and integrated logistics.
Third, Singapore Airport Terminal Services is a business partner in airport services.
Fourth, SIA Engineering Company is Joint Venture Company and also a business partner of JAS Engineering.

Cardig Chapter 1: Introduction

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One differentiation program in President University from other universities is its two-semester internship program. The internship program is done in the 4th and 7th semesters by those who are registered students of President University. Those students must have finished their 3rd semester and have been approved by the university and accepted by a company or industry in Jakarta, Bogor, Depok, Tangerang and Bekasi (Jabodetabek) areas.

Internship program in President University is a part of the university’s academic programs during four-year academic duration which is an actual way to learn through experience working in the industry. The setting of the internship program provides fascinating and valuable opportunities for experiential learning and serves as a bridge between education and business.

Through the internship program, the students experience the knowledge transfer gained in the classrooms to task such as problem solving, critical thinking and working as a member of a team. Essentially, by getting the opportunity to join the internship program, students can get the feeling of how working environments are and how to get involved together with other colleagues on the field.

During the internship program, students will be supervised both by academic supervisor and on-site supervisor.

The academic supervisor is a registered lecturer of President University and approved by the university management. He or she provides academic advice to the intern on how to analyse the job and relate it to the theory they learned in classes. Besides that, the academic supervisor should guide the intern to prepare their final report and regularly meet the intern on the spot. Providing regular information to the management about the performance of the intern is also the academic supervisor’s responsibility. At the end of the internship program, he sits as panel member on the final evaluation and grading the intern.

On the other hand, on-site supervisor is a staff in industry or company recommended by the university or chosen by the company itself who will be responsible for introducing the intern to key people within the company and willing to supervise day-to-day activities of the intern. He or she will familiarize the intern with the office equipments and procedures. Another thing is that the on-site supervisor guarantees the security of the intern and provides company’s code of conduct. At the end of the internship program the on-site supervisor writes a final report as he or she is the person the intern asks for questions regarding the tasks assigned.

Furthermore, the internship program of President University has some purposes. First purpose is to maximize the students’ learning experiences related to career-oriented objectives. Another goal is to develop the students’ abilities to achieve performance goals based on the responsibilities and duties associated with entry-level positions in merchandising. Last purpose of the internship program is to develop the students’ abilities to assess and direct achievement of specified performance goals.

The internship program itself has several evaluative expectations such as the success of the interns in achieving the learning objectives and scopes of work, the students’ development of key competent and skills, unexpected accomplishments of the interns, the students’ personal and professional developments as well as the students’ development for the future use regarding the resources and the contacts.

Besides the points mentioned above, the internship program also enhances the essential criteria of the interns like the quality of work performance, working relationship with others, oral and written communication skills, maturity, leadership characteristics, initiative, motivation, willingness to accept responsibilities and the interns’ overall performance.